Do we search more with parallel search or with sequential search?

Posted on Fri 01 March 2024 in Research • Tagged with search, prototyping

In their study examining the tradeoffs between parallel and sequential testing, Loch et al (2001) highlight a rather curious conclusion: sequential testing, because of its ability learn from one to next, will result in fewer tests. Indeed, the ability to learn from one to next can enable faster stopping (and …

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